HUMAN SCALE

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WHAT IS ‘HUMAN SCALE’ WINE?

A RECENT, AND INSIGHTFUL, CONVERSATION WITH A DEAR FRIEND BROUGHT THIS TERM TO OUR ATTENTION.

HUMAN SCALE IS AN ESCHEWING OF THE INDUSTRIAL (IN SIZE OR PROCESS) AND THE ABANDONMENT OF THE UNNECESSARY. A FIRM REJECTION OF THE MAINSTREAM.

HUMAN SCALE IS EMBRACING THE ARTISANAL. FUELED BY CREATIVITY AND SIMPLICITY. ACCEPTING HUMILITY AND THE LIMITATIONS THAT ACCOMPANY IT.

WE HAVE ALWAYS SOUGHT TO FARM WITH HUMAN AND ANIMAL POWERED SOLUTIONS; DOING AS NATURE DOES. RESISTING THE URGE TO INTERVENE.

OUR WINEMAKING ALSO REFLECTS THIS PHILOSOPHY. NO ADDITIONS OR SUBTRACTIONS. HISTORICAL WINEMAKING TECHNIQUES INSTEAD OF TECHNOLOGY. PASSION OVER THE PURSUIT OF FAME OR FORTUNE.

WE HAND HARVEST THE FRUIT, HAND SORT, CRUSH BY FOOT OR HAND, AND BOTTLE BY HAND. WE EVEN HAND DELIVER THE WINE! UNLESS YOU VISIT THE FARM, OF COURSE, THEN YOUR HANDS WILL ASSIST WITH THE DELIVERY!

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THERE IS MORE TO HUMAN SCALE, HOWEVER. THERE IS LOVE.

LOVE IS SPREAD THIN OVER MANY THOUSANDS (OR MILLIONS) OF BOTTLES. CAN YOU TASTE THE LOVE WHEN IT IS SPREAD SO THINLY? CAN YOU FEEL THE LOVE? WAS IT EVER THERE TO BEGIN WITH?

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HUMAN SCALE WINE YOU CAN SMELL.

YOU CAN TASTE.

MOST IMPORTANTLY, YOU CAN FEEL!

THE LOVE IS REAL AND IS TO BE SHARED.

FOR WHAT GOOD IS HUMAN SCALE WINE IF NOT SHARED WITH THOSE YOU LOVE.

FESTEGGIAMO!